E-commerce & Retail
Automated fulfillment for the demand peak.
3x
Picking speed
99.9%
Order accuracy
-60%
Labor cost
5x
Storage density
The challenge
Speed and accuracy for peak demand.
E-commerce demands speed, accuracy and instant scalability. On Black Friday, demand can multiply 5x in hours. A manual fulfillment center cannot respond — an automated fulfillment center with ASRS can, without hiring extra staff.
"The difference between selling during a demand peak and losing sales is in dispatch speed."
Why automate
Key benefits
Order picking 3x faster
Shuttle robots and AMR eliminate travel and cut ecommerce order picking time per order.
99.9% accuracy
WMS with automatic confirmation and pick-to-light eliminates human errors in each order.
Instant scaling
Absorb seasonal peaks without hiring extra staff. The fulfillment center scales on its own.
Automated returns
Returns management with automatic relocation into real-time inventory.
Before & after
Without automation
Extreme demand peaks impossible to cover with staff
High error rate in ecommerce order picking with similar SKUs
Disorganized returns that generate losses
Labor cost growing at the same pace as volume
Lack of space to expand the fulfillment center catalog
With STOKA · DELIE
Shuttle robots and AMR for high-speed automated fulfillment
WMS with pick-to-light and automatic confirmation
Automatic returns management and real-time inventory
Scalability without new hires
Vertical storage that multiplies capacity per m²
Automation context
Warehouse automation in e-commerce & retail
The online channel in Argentina and Chile grew more than 40% per year between 2020 and 2024. That growth is not just opportunity: it is pressure on automated fulfillment centers and distribution centers that must dispatch orders ever faster and at an ever lower cost per unit. Automated ecommerce order picking —the most labor-intensive process of e-commerce— benefits most from fulfillment automation: an ASRS system with shuttle robots and MiniLoad stacker cranes multiplies throughput without multiplying headcount.
DELIE systems for e-commerce include automatic returns management —one of the channel's biggest pains—, dynamic slotting that optimizes SKU location based on real-time sales history, and a WMS interface that integrates directly with the e-commerce platforms most used in the region. For companies running a micro fulfillment center or an automated dark store, the DELIE system offers the density and speed those formats demand. The result: the fulfillment center processes the same volume with fewer staff, fewer errors and faster dispatch. During seasonal peaks like Hot Sale or Black Friday, the system scales without hiring extra staff.
3x
Picking speed
99.9%
Order accuracy
-60%
Labor cost
5x
Storage density
Recommended equipment
Products for this sector
FAQ
Frequently asked questions about automation
How long does it take to implement an ASRS system for e-commerce?
An e-commerce fulfillment automation project takes between 4 and 8 months from the initial consultation to operational start-up. The engineering phase runs in parallel with equipment manufacturing, which compresses timelines. STOKA manages the turnkey project from design to staff training.
How does the fulfillment center handle demand peaks like Black Friday?
The ASRS does not require hiring extra staff to absorb peaks. Throughput increases by activating more robots or picking stations. An automated fulfillment center can handle 5x the usual volume with no infrastructure changes, something impossible with manual operation in the same timeframe.
What real order picking speed can I expect?
Depending on the SKU profile, DELIE systems reach between 800 and 1,200 lines per hour per station, compared with 150-200 lines in manual picking.
Does the DELIE WMS integrate with my ERP or e-commerce platform?
Yes. The WMS has native connectors for SAP, Oracle, Microsoft Dynamics and RESTful APIs for any system. Integration with platforms like Shopify, VTEX or Magento is possible through standard middleware.
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